Committed to unleashing the full potential of every person into the next decade and beyond.

My Story.

I am a pioneer in ecommerce innovation. Currently the co-founder and CEO of Rokt, I lead a team of fearless people all working to change the economics of the transaction. As a serial entrepreneur, I have always built my career making sure I love what I do. I am a heart builder. My passion is to build brands, solve problems, and conquer new frontiers.

My daughter Sophie, has taught me a great sense of compassion through her own medical struggles, putting any problem into perspective. This has been my guiding star throughout my career and what drives me towards a bigger purpose in life. Everyone deserves a fair chance at making something great.

Giving back is a personal passion of Bruce’s. Rokt, has partnered with Pledge, the leading charitable fundraising platform, to launch a donation option for Rokt partners to promote giving back. This is part of a global corporate initiative to be a Force for Good.

Our hope is that through these initiatives, we unleash people’s potential and make the world a better place for all.
— Bruce Buchanan

Featured Press