Optimizing the Ecommerce Experience

Bruce Buchanan, CEO of Rokt, was interviewed by CEO Magazine explaining Rokt’s technology and its role in ecommerce optimization. He is an entrepreneur who has experience in various industries, including aviation as the Group CEO of Jetstar, the leading low fares airline in the Asia-Pacific region. He identified a problem in the fragmented nature of online purchases, particularly in ecommerce, and founded Rokt to solve it. Rokt has since built a client base of global brands and handled billions of transactions by fixing the "click conundrum" and optimizing the ecommerce experience for both customers and businesses. Buchanan believes that businesses must be proactive and innovative in order to succeed, especially in the current climate of rapid disruption. Rokt's goal is to be at the heart of every ecommerce transaction, improving the consumer experience and making the transaction more relevant for each customer. Read the article in CEO Magazine here.